In the Context of Database Marketing, When a Buyer Is

question 78

Multiple Choice

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

• A)why the buyer buys a product or service
• B)who the buyer is
• C)how the buyer buys a product or service
• D)where the buyer is

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Definitions:

Recurrent

Happening repeatedly or returning after intervals.

Overwhelming Anxiety

A state of excessive and uncontrollable worry or fear that significantly impacts daily functioning.

Concordance Rate

The statistical measure used in genetics and psychology to indicate how often related individuals (especially twins) show the same characteristic or disorder.

Anxiety Disorders

A group of mental health disorders characterized by excessive fear, anxiety, and related behavioral disturbances.