In the Context of Web Marketing, _____ Are Display Ads

question 21

Multiple Choice

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

• A)pop-under ads
• B)pop-up ads
• C)dialog box ads
• D)banner box ads

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Definitions:

Intervention

Any program or message providing information or structure to change a behavior.

Identification with Movie Characters

A psychological process where the audience experiences feelings of connection or empathy towards characters in a film, imagining themselves in the characters' situations.

Health Belief Model

Theory that posits that beliefs about the effectiveness, ease, and consequences of doing (or not doing) a certain behavior determine whether we do (or do not do) that behavior.

Planned Behavior

A theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering attitudes toward the behavior, subjective norms, and perceived behavioral control.