If You Wanted to Use Computer-Based Technology in a Way

question 98

Multiple Choice

If you wanted to use computer-based technology in a way that was consistent with Vygotsky's principles of cognitive development, which of the following applications would you select?

• A) simulated learning environment (microworld) software
• B) microcomputer-based laboratory software
• C) teleapprenticeship programs
• D) drill-and-practice software

Identify tactics to delay commoditization and extend the product life cycle.

Understand the impact of the product life cycle on competition and profitability.

Analyze the relationship between customer needs, product features, and market segmentation.

Comprehend the use of the product life cycle framework in marketing strategy development.

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Definitions:

Order-taker

An employee whose primary job function is to take customer orders, often in a retail or service environment, without proactive selling responsibilities.

Service Salesperson

A salesperson who specializes in selling intangible products or services as opposed to physical goods.

Satellite Television

A broadcasting service that delivers television programming via satellite signals received by an outdoor antenna connected to a satellite receiver.

Insurance Policy

A contract between an insurer and a policyholder, specifying the terms under which the insurer agrees to compensate the policyholder for specified losses or damages.