Examlex
Completing homework assignments in order to avoid being given an undesirable required assignment in school is an example of the operant conditioning technique of
IRI
An acronym for Information Resources, Inc., a market research company specializing in providing data, analytics, and insights to consumer goods companies and retailers.
Simulated Test Markets
A marketing technique used to gather information on consumer response to a product by creating a controlled environment that mimics actual market conditions.
Full-Scale Test Market
A method used in marketing to test the full market potential of a product or service in a specific geographic area or market segment.
Virtual Reality Testing
The process of using virtual reality technology to test and simulate environments, products, or experiences in a controlled, immersive setting.
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