You Get a Cup of Coffee from a Vending Machine

question 32

Multiple Choice

You get a cup of coffee from a vending machine each morning. Two mornings in a row, the machine accepts your coins but does not supply coffee. The next day you bring a thermos of coffee with you. Your reaction to the vending machine illustrates that ______________ has occurred.

• A) discrimination
• B) extinction
• C) negative reinforcement
• D) spontaneous recovery

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Definitions:

Elaboration Likelihood

A theory suggesting the degree to which people are likely to pay attention to and elaborate on persuasive messages, influenced by their motivation and ability to process the message.

Motivation

The force that moves people to behave, think, and feel the way they do.

Self-perception Theory

A psychological theory suggesting that people develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.

Psychological Discomfort

A mental state of unease which can stem from anxiety, stress, unfamiliarity, or situations that push one out of their comfort zone.