Remembering an Important Date in History Because It Is the Same

question 12

Multiple Choice

Remembering an important date in history because it is the same date as your father's birthday is an effective type of learning because

• A) the date is firmly established in short-term memory.
• B) the new information is associated with something you already know.
• C) it is a type of maintenance rehearsal that enhances learning.
• D) this kind of chunking always makes memorizing dates easier.

Recognize the significance of determinant attributes in consumer choice.

Distinguish between types of needs (functional, psychological) and their role in consumer behavior.

Explain the role of external influences (social, reference groups) on consumer attitudes and behaviors.

Understand the concept of Maslow's hierarchy of needs and its relevance to marketing.

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Definitions:

Creative

Exhibiting the ability to produce original, innovative ideas or outcomes.

Other Person's Perspective

The viewpoint or position from which another person sees or considers a situation or problem.

External Reasons

Factors or motivations that come from outside an individual and influence their actions or decisions.

Internal Reasons

Motivations or justifications that are based on personal values, desires, or beliefs.