The Difference in Proportion of Correct Responses for Each Item

question 1

Multiple Choice

The difference in proportion of correct responses for each item between the top third of the class and the bottom third of the class is an example of a(n)

• A)point biserial correlation.
• B)discrimination index.
• C)item difficulty.
• D)guessing threshold.

Understand the concept of motivation and its role in consumer behavior.

Differentiate between the types of needs (biogenic, psychogenic, utilitarian, hedonic) and their implications for marketing.

Identify and explain different theories of motivation (e.g., drive theory, expectancy theory).

Recognize different types of motivational conflicts and their resolution strategies.

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Definitions:

Side-by-Side Bar Chart

A graphical display for comparing the frequency, count, or proportion of categories across different groups.

Pie Charts

A type of graph in which a circle is divided into sectors that each represent a proportion of the whole.

Gender Differences

Variations in attributes, behaviors, or characteristics that distinguish between male and female subjects in research or societal contexts.

Questionnaire

A set of questions designed for gathering information from respondents for research purposes.