Which of the Following Is the Most Effective Means for Reducing

question 85

Multiple Choice

Which of the following is the most effective means for reducing bias in an interview?

• A)Matching interviewer and interviewee on race and gender
• B)Using more open-ended questions
• C)Focusing on more general rather than individuating information
• D)Using a highly structured interview

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated by the four Ps: Product, Price, Place, and Promotion.

Four Ps of Marketing

A marketing mix model that consists of product, price, place, and promotion, used to pursue marketing objectives.

Environmental Forces

External factors such as social, economic, technological, competitive, and regulatory conditions that affect an organization's marketing decisions and performance.

Marketing Problem

A situation or issue that needs resolution for a business or brand to effectively reach its target market and achieve marketing objectives.