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In the ideal situation, the behavioral observer will be
Law of Diminishing Marginal Utility
states that as a person consumes more of a good or service, the utility (satisfaction) gained from each additional unit decreases.
Principal-agent Problem
A dilemma occurring when one person or entity (the agent), is able to make decisions on behalf of, or that impact, another person or entity: the principal.
Complementary Resource
A good or service that enhances the use or value of another good or service when the two are used together.
Productivity
A measure of the efficiency of production, often expressed as the ratio of outputs to inputs in a given timeframe.
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