Researchers Are Able to Compensate for Differences in the Testing

question 18

Multiple Choice

Researchers are able to compensate for differences in the testing environment of subjects who respond via the Internet by

• A)publishing clearly stated instructions on the web site.
• B)eliminating outliers.
• C)the sheer increase of the sample size generated on the web.
• D)by limiting access to their web page to pre-qualified participants.

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Definitions:

Consumer Purchasing Scale

A measure or assessment of the buying power and patterns of consumers.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five levels, from basic physiological needs to self-actualization, suggesting that higher-level needs emerge as lower-level needs are satisfied.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Behavior

The actions or reactions of an individual or system in response to external or internal stimuli.