The Question, "Is the Test Any Good as a Measure

question 33

Multiple Choice

The question, "Is the test any good as a measure of the characteristics it purports to measure?," is

• A)a psychometric question.
• B)based on ethical and social values.
• C)a moral issue.
• D)a legal issue.

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Definitions:

Engagement Device

A tool or strategy designed to increase user interaction and participation with content, platforms, or brands.

Activity Stream

A real-time list or feed of actions or updates indicating what is happening within a network, service, or application.

Return On Emotion

An assessment of the emotional engagement and reactions elicited from target audiences by marketing campaigns or consumer interactions.

Dunbar's Number

A theoretical cognitive limit to the number of people with whom one can maintain stable social relationships, proposed to be around 150.