Samantha Had Not Really Thought Much About Who Should Get

question 155

Multiple Choice

Samantha had not really thought much about who should get her vote, but for the entire month before the election, she constantly heard messages saying, "Vote for Don Green. He's the best person for the job." On election day, after voting for Don Green, she told her friends that she believed he truly was the best candidate. Based on the research into factors that influence persuasion, it appears that Samantha has been influenced MOST by ​

• A)repetition of a message.
• B)the presentation of a one-sided argument.
• C)Don Green's expertise and credibility.
• D)Don Green's trustworthiness and likeability.

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Definitions:

Customer Service

A support provided by companies to their customers, dealing with inquiries, complaints, or orders, aiming to enhance customer satisfaction and loyalty.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over its competitors due to their loyalty or preference for that brand.

Customer Complaints

Refers to the expressions of dissatisfaction by a customer to a responsible party regarding a product or service.

Brand Recognition

The ability of consumers to identify a brand by its attributes, such as logos, jingles, packaging, etc., which distinguishes it from competitor brands.