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Mary and John are teaming up to make an important sales presentation to 15 executives from a Fortune 500 company. Mary finds the challenge exhilarating, but John is a nervous wreck over the presentation. Their differing reactions illustrate which of the following unifying themes of the text?
Economics
The social science that studies the production, distribution, and consumption of goods and services.
Total Utility
The total satisfaction or pleasure a person derives from consuming a specific quantity of goods or services.
Risk-Averse
Describes individuals who choose to reduce risk when that reduction leaves the expected value of their income or wealth unchanged.
Income Curve
The income curve, in economics, typically relates to a graphical representation showing how a change in income affects consumption or purchasing patterns of individuals or households.
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