The Door-In-The-Face Technique Involves ​

question 137

Multiple Choice

The door-in-the-face technique involves ​

• A)making a very large request that is likely to be turned down to increase the chances that people will agree to a smaller request later.
• B)making a very small request that is likely to be accepted to increase the chances that people will agree to a larger request later.
• C)concealing some of the costs associated with a request until after the request has been accepted.
• D)adding incentives to a request that has been turned down until people finally agree to go along with the initial request.

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Definitions:

Complementary Good

A complementary good is a product or service that adds value to another product or service when both are used together, leading to an increase in demand for one when the price of the other decreases.

Inferior Good

An inferior good is one where demand decreases as the income of the consumer increases, opposed to a normal good where demand increases with an increase in income.

Price Elasticity

A determination of how price fluctuations affect the demand level for a good.

Demand Coefficient

A numerical measure of the sensitivity of demand for a good or service to a change in one of its determinants, such as price, income, or the price of related goods.