The Door-In-The-Face Technique Involves ​

question 137

Multiple Choice

The door-in-the-face technique involves ​

• A)making a very large request that is likely to be turned down to increase the chances that people will agree to a smaller request later.
• B)making a very small request that is likely to be accepted to increase the chances that people will agree to a larger request later.
• C)concealing some of the costs associated with a request until after the request has been accepted.
• D)adding incentives to a request that has been turned down until people finally agree to go along with the initial request.

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Definitions:

Channel Member

An entity that participates in the distribution channel, like manufacturers, wholesalers, and retailers, helping goods reach their final consumers.

Retailer's Responsibility

The accountability held by retail businesses to ensure the quality, safety, and ethical sourcing of their products, along with providing good customer service.

Customers' Expectations

The beliefs or standards that consumers have about the performance, value, and quality of goods or services.

High-end Hats

Premium quality hats that are often designer brands, crafted with superior materials, and sold at a higher price point.