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Three friends are having a discussion about taxes, but the conversation is soon sidetracked as different statements bring up related ideas. The conversation drifts from taxes, to politicians, to the election, to fund-raising. This shift in the focus of the conversation is consistent with Collins and Loftus' theory of
Percentage Changes
A calculation that describes the proportionate change in a value over time, indicating growth or decline.
Leveraging
The use of various financial instruments or borrowed capital to increase the potential return of an investment.
Common Shareholders' Equity
The amount of money that would be returned to common shareholders if all assets were liquidated and all debts paid off.
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