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According to Simon's theory of bounded rationality, people tend to use
Specific Firm
Refers to a particular company or business entity distinct from others in its industry or sector.
Demand Curve Elasticity
A measure of how much the quantity demanded of a good responds to a change in its price, indicating its sensitivity.
Brand Loyalty
A consumer's preference to buy a particular brand's product over alternatives consistently.
Monopolistic Competition
A market structure in which many firms sell products that are similar but not identical, allowing for significant control over pricing and some degree of market power.
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