Which of the Following Is True of Customer Value

question 48

Multiple Choice

Which of the following is true of customer value?

• A) It is not beneficial to personal selling.
• B) The factors that constitute customer value are common for all customers .
• C) It is always determined by the customer and not the salesperson.
• D) It is not affected by the behavior of salespeople.
• E) It is determined by a salesperson's perception of what customers will get in exchange for their money .

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