Which of the Following Is True of Customer Value

question 48

Multiple Choice

Which of the following is true of customer value?

• A) It is not beneficial to personal selling.
• B) The factors that constitute customer value are common for all customers .
• C) It is always determined by the customer and not the salesperson.
• D) It is not affected by the behavior of salespeople.
• E) It is determined by a salesperson's perception of what customers will get in exchange for their money .

---

Definitions:

Corrective Actions

Measures taken to rectify a problem, fault, or deviation from a desired standard of performance.

Marketing Auditor

A specialist who conducts comprehensive reviews and analyses of marketing activities and strategies to ensure efficiency, effectiveness, and alignment with objectives.

Marketing Plan

A comprehensive document that outlines a company's advertising and marketing efforts for a specific period, detailing strategies to achieve targeted goals.

Planning Gap

The difference between an organization's future desired state and the projection of its current path, highlighting areas needing strategic action.