In the Context of Business-To-Business Marketing, Which of the Following

question 37

Multiple Choice

In the context of business-to-business marketing, which of the following is the most important part of marketing communications?

• A) Advertising
• B) Sales promotion
• C) Direct marketing
• D) Public relations
• E) Personal selling

---

Definitions:

Evolutionary Psychologists

Scientists who study the psychological traits such as memory, perception, and language from a modern evolutionary perspective.

Birthday

The anniversary of the day on which a person was born, typically celebrated as a yearly event.

Cousin

A relative with whom a person shares one or more common ancestors, but typically more distant than a sibling or parent.

Grandmother

A female parent of one's parent, often associated with wisdom, care, and affection in a family setting.