Which of the Following Is True of Need Satisfaction Selling

question 79

Multiple Choice

Which of the following is true of need satisfaction selling?

• A) Customer responses dominate the early portion of the sales interaction.
• B) Customers are unwilling to spend considerable time in preliminary meetings to define needs prior to a sales presentation.
• C) Salespeople use various influence tactics to alter customer needs.
• D) It goes beyond identifying customer needs to developing alternative solutions for satisfying these needs.
• E) Salespeople prefer this approach to selling when time is severely constrained.

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Definitions:

Descriptive Statistics

Statistical methods used to summarize, describe, and present data in an informative way, typically through measures of central tendency and variability.

External Validity

The extent to which the results of a study can be generalized to other situations, populations, or environments.

Greater Population

Refers to the larger portion or majority of individuals within a specified group or area.

Informed Consent

A research participant’s agreement to take part in the study, based on full information about what the experiment will involve.