_____ Is Defined as I Nformation About Buyers That Is

question 22

Multiple Choice

_____ is defined as i nformation about buyers that is gathered over time and from very different sources that helps the salesperson determine buyer needs to better serve them.

• A) Competitor knowledge
• B) Product knowledge
• C) Customer knowledge
• D) Industry knowledge
• E) Promotion knowledge

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Definitions:

Strategic Initiatives

Planned actions designed to achieve long-term goals that significantly impact an organization's direction and success.

Value Chain

A model that describes the full range of activities needed to create a product or service, from inception to delivery to the end user.

Leading Indicators

Economic or financial variables that predict future trends and changes in the economy or markets before they occur.

Lagging Indicators

Metrics that follow an event, used to confirm patterns or trends, typically economic, after they have begun to manifest.