Using Referrals or Introductions Can Improve the Success of Cold

question 9

True/False

Using referrals or introductions can improve the success of cold calling.

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Definitions:

Reseller

An entity or person who buys products or services to sell them, rather than to use or consume them personally.

Multibranding

The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.

Target Markets

Particular segments of prospective customers that a business targets with its marketing strategies and actions.

Wholesaler

An individual or business entity that distributes products in bulk at reduced rates, primarily to retailers instead of selling them directly to end-users.