The Lords' University Uses Automated Presentations During Education Fairs to Help

question 69

Multiple Choice

The Lords' University uses automated presentations during education fairs to help prospective students get an idea about the different subjects offered and the facilities available on campus. In the context of sales communication, it can be said that the university most likely uses _____.

• A) written sales presentations
• B) directed sales presentations
• C) organized sales dialogues
• D) canned sales presentations
• E) adaptive sales presentations

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Definitions:

Implicit Measures

Assessment tools used to investigate attitudes, biases, or associations that individuals may not be consciously aware of or are reluctant to share.

Implicit Association Test

A psychological tool used to measure unconscious biases by assessing the strength of associations between concepts (e.g., black or white, gay or straight) and evaluations (e.g., good or bad).

Personality Traits

Enduring personal qualities or characteristics that influence an individual's behavior, thoughts, and feelings across various situations.

Self-esteem

The subjective assessment of one's own worth or value.