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Salespeople Must Be _____ When Handling Disagreements Between Members of a Buying

question 74

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Salespeople must be _____ when handling disagreements between members of a buying group.


Definitions:

Natural Helpers

Individuals within a community who naturally provide support and advice to family, friends, and neighbors, often informally.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often resulting in prejudice and discrimination.

Color-blindness

An approach or ideology that disregards racial and ethnic differences, which can unintentionally perpetuate disparities.

Racism

Prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior.

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