Identify a True Statement About the Different Types of Proof

question 37

Multiple Choice

Identify a true statement about the different types of proof providers.

• A) Proof providers in the form of case histories should not be less than five minutes.
• B) Statistics from internal sources are more credible than third-party sources.
• C) Testimonials should be provided from organizations or individuals that are recognized by prospects.
• D) Case histories fail to break the monotony of a sales presentation.
• E) Statistics are customized according to buyer preferences.

---

Definitions:

Price Taker

A buyer or seller that is unable to influence the market price of a product or service.

Marginal Revenue Curve

A graphical representation showing how the revenue from selling one more unit of a good or service changes as production volume changes.

Price-searcher Firm

A company that has the ability to set the price for its products because it does not face perfect competition.

Marginal Revenue

The increase in revenue that results from the sale of one additional unit of product.