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Ethan has a testimonial from a highly respected customer that counters the rumor that Ethan's company does not have a strong research and development department. With which of the following types of objection handling methods is Ethan most likely to use the testimonial?
Copyright
Legal protection granted to creators, giving them the exclusive right to use, reproduce, and distribute their original works.
Patent
A form of intellectual property protection that grants the holder exclusive rights to an invention, preventing others from making, using, selling, or distributing the patented invention without permission.
Copyright
A set of exclusive rights granted by law to the creator of original works of authorship for a specified period, protecting against unauthorized use.
Trade Secret
Information, including formulas, practices, designs, instruments, or patterns, that is not generally known or readily ascertainable, providing a competitive advantage.
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