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_____ is a selling technique in which a salesperson relates how one of his or her customers had a problem similar to the prospect's and solved it by using the salesperson's product.
Explanations
Statements or accounts that make something clear by describing it in detail.
Purposes
The reasons for which something is done or created or for which something exists.
Sufficient Evidence
Adequate information or proof required to support a claim or conclusion.
Good Argument
An argument that is logically sound, with premises that are true and relevant, leading to a conclusion that follows logically.
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