In the Context of Relationship Marketing, Identify a True Statement

question 11

Multiple Choice

In the context of relationship marketing, identify a true statement about customer relationships.

• A) It is more important for an organization to acquire new customers than keep its existing customer base happy.
• B) It is generally more expensive to acquire a new customer than to sustain a current one.
• C) Investment in customer experience does not result in increased referral rates.
• D) Post-sale service behaviors have minimal impact on the quality of a buyer-seller relationship.
• E) Traditional selling methods are known to increase customer satisfaction.

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Definitions:

Depreciation Expense

An accounting method allocating the cost of a tangible asset over its useful life, reflecting the decrease in value of the asset over time due to wear and tear, usage, or obsolescence.