_____ Is Likely to Enhance Customer Value

question 38

Multiple Choice

_____ is likely to enhance customer value.

• A) Using cold canvassing for customer prospecting
• B) Recommending customers for awards or news stories
• C) Asking customers to refer them to other buyers
• D) Applying the practices of traditional selling
• E) Minimizing critical encounters with customers

---

Definitions:

Income

The financial gain or revenue received by an individual or organization, typically in the form of wages, salaries, or business earnings.

Norms

Socially accepted standards of behavior within a group or society.

Attitudes

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Taboos

Social or cultural prohibitions or restrictions considered unacceptable or forbidden within a particular group or society.