In Survey Research, the Total Number of People Under Consideration

question 121

Multiple Choice

In survey research, the total number of people under consideration is called the ____.

• A)sample
• B)cohort
• C)population
• D)frame

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Definitions:

Market Segments

Subsets of a market comprised of individuals or organizations with one or more shared characteristics.

Tying Agreement

A type of agreement where the sale of one product (the tying product) is made conditional on the purchase of a second, distinct product (the tied product).

Trade Name

The name under which a business operates or is known to the public, which might be different from its legal, registered name.

Entrepreneurship

The act of creating, designing, and running a new business venture, often starting as a small enterprise and seeking to innovate and scale.