Suppose, for a Month, You Are Given $20 Each Time

question 53

Multiple Choice

Suppose, for a month, you are given $20 each time you work on a fun and interesting word game. Research suggests that, as a consequence, ____.

• A)the word game will be easier for you (than for someone who has not been rewarded)
• B)the word game will be harder for you (than for someone who has not been rewarded)
• C)when you are no longer given money, you will be less likely to work on it (than would someone who has not been rewarded)
• D)when you are no longer given money, you will be more likely to work on it (than would someone who has not been rewarded)

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Definitions:

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Apparel Company

A business entity that designs, manufactures, or sells clothing and accessories.

Pull Marketing

Marketing efforts designed to cultivate customer desires and expectations so the customer will demand more product, effectively pulling the product through the production and distribution process

Product Excitement

The enthusiasm and interest generated among consumers for a new or improved product, often through marketing and promotional activities.