Research Suggests That Experts Are NOT Persuasive Unless They Are

question 122

Multiple Choice

Research suggests that experts are NOT persuasive unless they are also ____. ​

• A)trustworthy
• B)likeable ​
• C)similar to the person they are talking to
• D)converts (people who formally believed in an opposing point of view)

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Definitions:

Quickly Scanning

Quickly scanning refers to rapidly reviewing or looking over material to grasp the main ideas or locate specific information.

Atkinson-Shiffrin Theory

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes human memory as having three key stages: sensory memory, short-term memory, and long-term memory.

Short-term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.

Sensory Memory

The shortest-term element of memory, it's the ability to retain impressions of sensory information after the original stimuli have ended, acting almost as a buffer for stimuli through the senses.