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Based on Sam Gosling's book (2008) , how do social perceivers form impressions?
Company
A legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.
Collective Mark
A trademark or service mark used by members of a collective group to identify the services or goods they provide with a certain level of quality or accuracy.
Certification Mark
A symbol, word, or phrase legally registered or established by use as representing a company or product's certification of quality, accuracy, or origin.
Service Mark
A symbol, word, or phrase legally registered or established by use as representing a company or product in the service sector.
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