Likability of a Communicator Is Determined by

question 35

Multiple Choice

Likability of a communicator is determined by

• A) similarity, while other factors play a marginal role.
• B) physical attractiveness, while other factors play a marginal role.
• C) both similarity and physical attractiveness.
• D) similarity, physical attractiveness, and proximity.

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Definitions:

Profit-maximizing Price

The price level at which a business can achieve the highest possible profit, given its production costs and demand for its products.

Break-even

The point at which total cost and total revenue are equal, meaning there is no net loss or gain.

Profit-maximizing

A strategy or condition where a firm adjusts its production to achieve the highest possible profit based on its costs and the market price.

Shut-down Point

The price and quantity point at which a business ceases operations because continuing would result in losses.