People High in Need for Cognition Are More Likely to

question 28

Multiple Choice

People high in need for cognition are more likely to

• A) process a message along the central route.
• B) be persuaded by image-oriented appeals.
• C) agree with a message if they are in a good mood.
• D) be persuaded by the reputation and appearance of the source.

Calculate and understand contribution margin.

Understand the calculation of manufacturing margin.

Calculate total variable and fixed overheads.

Understand special order decisions in costing.

---

Definitions:

Ethical

Being ethical involves adhering to accepted principles of right and wrong that govern the conduct of a profession or the individual.

Deliberate Machiavellianism

The strategic and sometimes manipulative behavior aimed at achieving personal or organizational goals by whatever means necessary, often without regard for ethics or morality.

Upward Appeal

A means of influence in which the leader enlists a person with more formal authority to do the influencing.

Compliance

The act of conforming to and following rules, standards, laws, or guidelines set by governing bodies or industry standards.