Explain the Difference Between the Central and Peripheral Routes to Persuasion

question 113

Essay

Explain the difference between the central and peripheral routes to persuasion.

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Definitions:

Social Facts

Aspects of social life that exist outside of individuals, such as laws, norms, and values, that influence their behavior.

Social Conventions

Agreed-upon norms and practices that govern behavior within societies or groups.

Language

A system of spoken, written, or gestural symbols used by people to communicate thoughts, emotions, and information.

Dynamic Density

A concept introduced by Emile Durkheim referring to the frequency and intensity of interactions in a society, increasing with social evolution.