Appeals Made in Person, Over the Internet, or Through the Mass

question 107

Multiple Choice

Appeals made in person, over the Internet, or through the mass media rely on the spoken word, the written word, and the image or video. To understand why certain approaches are effective whereas others are not, social psychologists seek to understand

• A) whether persuasion is moral or not.
• B) how and why persuasive communications work.
• C) the central route persuasion, but not peripheral.
• D) the peripheral route persuasion, but not central.

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Definitions:

Explanatory Case Study

A comprehensive analysis used to investigate the underlying causes and effects of a particular event, situation, or phenomenon.

Solicited Document

A document that has been requested or commissioned for a specific purpose or as part of research data collection.

Personal Document

A form of data collection in qualitative research, involving the analysis of documents created by individuals, such as diaries, letters, or email correspondence, to gain insights into their personal experiences and perspectives.

Journal Entry

A written record of thoughts, observations, or academic notes made on a regular basis.