A Sleeper Effect Occurs When

question 27

Multiple Choice

A sleeper effect occurs when

• A) persuasion occurs in response to subliminal stimuli.
• B) a persuasive message from a noncredible source becomes more persuasive over time.
• C) distraction interferes with the ability to pay attention to a persuasive message.
• D) people fall asleep during exposure to a persuasive message.

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Definitions:

Process Innovations

Refers to the introduction of new or significantly improved processes in an organization, enhancing efficiency or production.

Diffusion

The spreading of something more widely, in various contexts such as the diffusion of innovations, information, or particles.

Innovation

The process of creating and implementing new ideas, products, or processes, which often leads to improvements or advancements.

Richard Walton

A notable figure in the field of industrial relations and labor management, recognized for his contributions to workplace conflict resolution and labor policy.