Research Indicates That Subliminal Influence

question 121

Multiple Choice

Research indicates that subliminal influence

• A) never occurs.
• B) usually occurs in the short term for simple judgments and actions.
• C) is more likely among people high in the need for cognition.
• D) can persuade people to take action even when they were previously unmotivated to do so.

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Definitions:

Person Perceives

Refers to how an individual interprets or understands information from their environment through their senses.

Perceptual Categories

The classification of sensory information into recognizable groups based on perceived similarities.

Perceptual Set

A tendency to perceive or notice some aspects of the available sensory data and ignore others, influenced by one's expectations or prior knowledge.

Interpretation Expectation

The anticipation of how a message, action, or result will be perceived and understood by others.