Compare and Contrast Normative Influence and Informational Social Influence

question 121

Essay

Compare and contrast normative influence and informational social influence. Which of these types of social influence played a bigger role in Sherif's study (in which participants estimated how far a dot of light appeared to move)? Which played a bigger role in Asch's study (in which participants made judgments involving the lengths of lines)? Explain your answers.

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Definitions:

Social Media Platform

Online services or sites that facilitate social networking and content sharing among users.

Facebook Data

Information collected by Facebook regarding user activities, preferences, and demographics, used for targeted advertising and content delivery.

Research

The systematic gathering of information in a scientific and objective manner to help answer questions; one of the primary duties of social media professionals.

Challenging

Describes tasks, situations, or goals that are demanding and difficult, requiring effort and determination to overcome.