Compare and Contrast Normative Influence and Informational Social Influence

question 121

Essay

Compare and contrast normative influence and informational social influence. Which of these types of social influence played a bigger role in Sherif's study (in which participants estimated how far a dot of light appeared to move)? Which played a bigger role in Asch's study (in which participants made judgments involving the lengths of lines)? Explain your answers.

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Definitions:

Accounts Payable

The amount of money owed by a company to its creditors for goods and services purchased on credit.

Accrual Basis

An accounting method where revenues and expenses are recorded when they are earned or incurred, regardless of when cash is exchanged.

Expenses

The cost of assets consumed or services used in the process of earning revenue.

Depreciation Expense

Depreciation Expense is an accounting method of allocating the cost of a tangible asset over its useful life.