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Robbie Is a Four-Year-Old Who Goes to a Play School

question 113

Multiple Choice

Robbie is a four-year-old who goes to a play school when his mother goes to work. He spends his weekdays in this school, and he gets to play with other children who are his age and also listen to rhymes and stories from his teacher. Which of the following systems is represented by Robbie's play school?


Definitions:

CPM

CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

GRP

Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.

CPM

Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Reach

The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.

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