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Buddy's Burgers advertises so effectively that the regular customers of its competitor Slimy's Sliders patronize Buddy's instead of Slimy's. This is
Foundational Belief
Core convictions or assumptions that are deeply held and form the basis for an individual's worldview or philosophy.
Primitive Belief
A belief based on our own personal experience or from a credible authority.
Heuristic
A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.
Self-Image
How an individual views themselves, which can be influenced by internal perceptions and external feedback, and is a component of self-concept.
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