Because House and Senate Members Aim to Be Responsive to Their

question 1

Multiple Choice

Because House and Senate members aim to be responsive to their constituents, they

• A) provide their private email addresses to the public.
• B) hire staff members to address every possible concern.
• C) establish offices in their home state so voters can get help with federal issues.
• D) live in their home state, rather than Washington D.C., while Congress is in session.
• E) respond to every constituent directly, rather than through staff members.

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Definitions:

Integrated Marketing

A strategy that combines various marketing tools and channels to deliver a consistent message and achieve marketing goals.

Customer Journey

The complete sum of experiences that customers go through when interacting with a company and brand, rather than looking at just part of a transaction or experience.

Consideration Stage

A phase in the customer journey where potential buyers evaluate different products or brands before making a purchase decision.

Sales Promotion

A marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service.