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___________ theory states that people learn behavior by observing how other people act.
Kelly Johnson
An influential American aeronautical engineer known for his role in designing several pivotal Lockheed aircraft and founding the Skunk Works research and development program.
Strategic Marketing Process
A methodical approach to planning and executing marketing strategies that align with a company's overarching goals.
Communication
The process of conveying a message to others that requires six elements: a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding.
Strategic Marketing Process
A systematic approach to creating and implementing marketing strategies that effectively align with an organization's business goals and meet customer needs.
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