You Are Selecting a Channel for Sending Your Message

question 7

Multiple Choice

You are selecting a channel for sending your message. Which of the following is an important factor to consider when making this decision?

• A)Amount and speed of feedback and interactivity required
• B)Cost of the channel
• C)Confidentiality and sensitivity of the message
• D)You should consider all of these.

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Definitions:

Utility Maximization

The process by which individuals allocate their resources to maximize their satisfaction or utility.

Diminishing Marginal Utility

The principle that as a person increases consumption of a product, there is a decline in the additional satisfaction or utility that person gains from consuming one more unit of the product.

Additional Utils

The extra satisfaction or utility a consumer receives from consuming one more unit of a good or service.

Optimal Consumption

The mix of goods and services purchased that maximizes the utility or satisfaction of a consumer given their budget constraint.