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All bad-news messages should be presented using the indirect strategy.
Total Fertility Rate
The average number of children per lifetime birthed by a nation’s women.
Replacement Rate
The total fertility rate necessary to offset deaths in a country and thereby keep the size of its population constant (without relying on immigration). For most countries, a total fertility rate of about 2.1 births per woman per lifetime.
Per-Capita Consumption
The average consumption of a good or service per person within a particular population or area.
Total Fertility Rate
A demographic measure that estimates the average number of children a woman will have over her childbearing years, given current birth rates.
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