Which Statement About Direct-Mail Messages Is Most Accurate

question 16

Multiple Choice

Which statement about direct-mail messages is most accurate?

• A)Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations.
• B)Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead.
• C)Direct-mail marketing is less effective than online marketing.
• D)All answer choices are accurate statements about direct-mail messages.

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Definitions:

Molar Behavior

A perspective in behavioral science that considers behaviors in large units that have meaningful outcomes or goals, rather than focusing on isolated actions.

Persistently Goal-Directed

Characterized by consistent and prolonged effort towards achieving specific objectives.

Selectivity of Routes

The preference or exclusivity in the choice of paths or methods to achieve a certain goal or outcome.

Cognitive Processes

The mental actions or operations that support learning, understanding, and decision-making.