Which Statement About Direct-Mail Messages Is Most Accurate

question 16

Multiple Choice

Which statement about direct-mail messages is most accurate?

• A)Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations.
• B)Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead.
• C)Direct-mail marketing is less effective than online marketing.
• D)All answer choices are accurate statements about direct-mail messages.

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Definitions:

Postdated Check

A check written with a future date, delaying the ability of the recipient to cash or deposit it until that date.

Dishonored

Refers to a financial instrument, such as a check or promissory note, that has been refused payment when presented.

Landlord

A person who owns real property and who rents or leases it to someone else. Also called lessor.