AIDA, the Indirect Strategy for Persuasive Messages, Seeks to Gain

question 62

Multiple Choice

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

• A)direction
• B)desire
• C)devotion
• D)discernment

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Definitions:

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Current Liabilities

Obligations or debts that a company is expected to pay within one year or within its operating cycle.

Current Assets

Items that are projected to be turned into cash, disposed of, or used up within twelve months or the usual business operational cycle.

Fiscal Year

The one-year period a company or government uses for accounting purposes and preparing financial statements.