An Effective Direct-Mail Sales Letter

question 61

Multiple Choice

An effective direct-mail sales letter

• A)uses only rational appeals.
• B)uses only emotional appeals.
• C)presents information completely, using a personalized tone.
• D)is designed for a general audience.

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Definitions:

Soft Palate

The muscular posterior portion of the palate, separating the mouth from the nasopharynx during swallowing.

Dentition

The arrangement or condition of the teeth within the mouth, including their number, type, and structure.

Molars

Large, flat teeth located at the back of the mouth, used for grinding and chewing food.

Cats

Domesticated felines known for their agility, curiosity, and independence, widely kept as pets or for controlling pests.