Purposes of E-Mail Marketing Include Attracting New Customers, Keeping Existing

question 64

Multiple Choice

Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and

• A)seeking new employees.
• B)lobbying local legislators.
• C)cutting costs.
• D)importing products from international businesses.

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Definitions:

Marketing Strategy

A comprehensive plan formulated to achieve specific marketing objectives, such as increasing brand awareness or market share.

Entrepreneurial Start-Up

A new business venture started by an entrepreneur with the aim of seeking, developing, and validating a scalable business model.

Perceptual Maps

A visual representation used in marketing to show how the average target consumer understands the positioning of a brand in relation to its competitors.

Positioning Strategies

Techniques used by companies to place their products or services in the mind of the consumers relative to competitors' offerings.